Advertising, paid by the problem solved

Impressions count who saw it. We know who moved.

Measured Attention is a system of expert AI agents that understands your business problem, builds the campaign, and keeps improving it while it runs. A person approves every step. You pay for the problem solved, not for hours.

Optimized by AI. Approved by you.

Request the investor brief See how it works
Measured Attention logo: a starburst eye with a gauge needle, red script and teal block letters on cream

The problem

The agency model sells hours. Businesses need results.

Paid for time, not outcomes

Hourly billing rewards effort, not whether the phone rings. The client carries all the risk.

Launch and wait

Campaigns go live, then get judged in a post-mortem. By then the budget is spent.

Small budgets left out

Strategy, craft and measurement are priced for big brands. Small businesses get templates or nothing.

How it works

Six steps. Expert agents at each one. A person at every gate.

1

Understand the problem

A research planner agent absorbs the need, gathers facts and turns them into a brief.

Gate: brief approval
2

Build the work

Creative, comms planning and media agents build assets for the places and moments where people can be persuaded.

Gate: asset recheck
3

Client review

You approve or give feedback. Every note is stored and shapes the next round.

Gate: your sign-off
4

Launch

Approved assets go live through connected platforms, within a budget set by people.

Gate: budget set by people
5

Optimize live

Every asset is scored while it runs. Underperformers retire. Winners get better, distinct versions.

Gate: reapproval of new assets
6

Wrap-up report

Top and low performers, why they performed that way, and business results where available.

Gate: report review

Campaign memory

Every campaign's history is kept, so the system gets better at moving people toward each client's goal. It feeds step 1 next time, and it is the asset competitors cannot copy.

The attention score

Every asset competes on cost per attention point.

Each asset is scored on how far it moves people up the ladder, weighted toward the actions that matter. The campaign goal, brand building or direct response, sets the weights.

  1. ×1
    ExposedImpressions, spots aired
  2. ×3
    NoticedVideo views, engagement
  3. ×9
    AmplifiedShares, saves, comments
  4. ×27
    SoughtSite visits, directions, searches
  5. ×81
    CommittedMessages, calls, quotes, bookings
  6. Report
    ActedSales and signed jobs, reported separately
1950s style poster: three women in a mid-century living room point at a rising chart labeled Who Moved

The jingle

Fifty seconds of 1955. One modern idea.

Agencies have sold eyes and ears since the days of doo-wop. We count who got up off the settee. Sound on.

We don't count eyes, we count the move.
Measured Attention. We know who moved.

Business model

Paid for the problem solved. Not for hours, not for seats.

Up front

Campaign fee

Covers research, the brief, the first assets and human review.

While it runs

Share of media

A sliding percentage of media spend with a monthly minimum. Grows as clients succeed.

As it learns

Results bonus

Tied to the attention score once campaign memory can predict outcomes.

Go-to-market

Any small or mid-size business. We launch with Hispanic-owned and Hispanic-serving businesses, a market the founders know deeply and agencies underserve, then expand to the wider small-business market.

Human experts

A council of renowned creatives and strategic planners trains each agent team, sets its quality bar and holds a quality veto.

Where it scales

Licensing the system to agencies and sports programs, and category benchmarks built from pooled attention data.

Founders

Strategy, technology and media, under one roof.

The three founders drawn in 1950s advertising style in front of the Measured Attention office sign

Francisco Cárdenas

Co-founder, CEO & Chief Strategy Officer

Designed the six-step model, the attention score and the trainers council. Leads strategy, clients and partnerships.

Sr. Ruiz

Co-founder, CTO & Chief Architect

Architect and builder of the working MVP. Leads the platform, the agent architecture and campaign memory.

Diego Lastra

Co-founder, Chief Media & Performance Officer

Media platform and performance expertise. Leads media partners, live optimization and reporting.

Investors

We are building the agency that comes after agencies.

We are raising a pre-seed round to fund the launch and the first pilot campaigns.

Request the investor brief

Partners

Platforms, agencies and the people who train the agents.

Media and technology platforms, agencies that want to license the system, and senior creatives and planners who want to train it.

Start a partnership conversation